Pingxiang County, Xingtai City, Hebei Province, known as the "Capital of Chinese Children's Bicycles", is not only a well-known production base for bicycles, children's strollers, electric toys, and spare parts in China, but also one of the characteristic industrial clusters for small and medium-sized enterprises by the Ministry of Industry and Information Technology in December 2022. In recent years, the county has been committed to promoting industrial restructuring, further consolidating its leading position in the baby stroller industry by opening up e-commerce business and actively expanding overseas markets. At the same time, Pingxiang County continuously optimizes the business environment, provides strong support for enterprise development, promotes the development of industrial clusters to a higher level, and is committed to building the brand image of "World Children's Car Capital".

Dai Jianliang, Secretary of Pingxiang County Committee, stated that the county is focusing on the expansion and strengthening of characteristic industrial clusters. Through measures such as building platforms, promoting innovation, optimizing services, and improving efficiency, the county is comprehensively promoting quality improvement, technological innovation, digital empowerment, and brand building. These efforts not only promote the high-end upgrading of the high-tech zone, but also provide strong impetus for the new enhancement of the comprehensive economic strength of the county. At present, Pingxiang County has more than 2600 bicycle and child stroller production enterprises, with an annual output of 145 million bicycles, child strollers, and electric toys, accounting for 50% of the domestic market share and 40% of the international market share. The cluster's operating income is as high as 30 billion yuan.
Pingxiang County Bicycle and Child Bike Industry - Cultivating Brands and Polishing Industry Business Cards
The bicycle and children's bike industry in Pingxiang County started in the late 1970s and has undergone an evolution from self-assembly of spare parts to small family workshops, and then to modern large-scale enterprises. For over 40 years, the industry has continued to grow, the industrial chain has become increasingly perfect, and the cluster size has continued to expand. Recently, Pingxiang County has further strengthened the quality, safety, and technical standards of enterprises, committed to brand building, and supplemented with multiple incentive policies to promote the transformation of the industry to a higher level.
The workers are busy assembling children's bicycles in the workshop, which is a microcosm of the bicycle and children's bicycle industry in Pingxiang County. Xingtai Jintian Children's Products Co., Ltd., a native child stroller enterprise, once mainly engaged in OEM production. However, with the emergence of business development bottlenecks, they decisively transformed and began to cultivate their own brand. Later, the company teamed up with a South Korean company to form a design team and developed a high-end baby stroller called "Cute Beast". With its exquisite design and fashionable color scheme, it successfully entered the high-end market and even went international, with a price of over a thousand yuan.
Hebei Haolaiwa Children's Toys Co., Ltd. is also not to be outdone, investing heavily in new product research and development every year. Among them, a rabbit shaped children's multifunctional three wheeled electric vehicle has attracted much attention, suitable for children aged 1 to 3 years old, and is popular overseas with a steady stream of orders.

Nowadays, bicycle and children's bike products in Pingxiang County have sprung up like mushrooms after rain, with 27 well-known brands such as "Samat", "Mengshou", and "Fubei" emerging. Its marketing network has covered more than 30 countries and regions.

In the field of e-commerce, Pingxiang County has also made significant progress. The establishment of a live streaming base for the supply chain of Hebei children's stroller toys has upgraded the original "individual combat" e-commerce model. The base has deep cooperation with three platforms, namely Tiktok, Kwai and Taobao, and has attracted well-known brands such as "Good Kids" and "Phoenix", as well as more than 180 local brands. Through e-commerce channels, Pingxiang County's products have successfully taken root in the domestic market and won widespread love from consumers.